History of MaaS
How one man’s idea started a revolution in the mobility industry
The concept of mobility-as-a-Service was invented in Finland, and with the help of open-minded people ranging from politicians to various transport service providers and city officials the country provided a perfect test base for MaaS to develop and spread across the globe.
Mobility-as-a-Service is set to enable a whole new way for consuming transportation. Spotify did that to music and Airbnb enabled this for accommodation: turning ownership to service that one could pay for on the go. The mobility revolution however, is much bigger. The goal is to offer everyone the possibility to move whenever and wherever they want, door-to-door, without having to own a car, and therefore change how the world moves and eventually how physical communities are built.
The world’s first commercial operator, MaaS Global, was born in Finland, and with their award-winning Whim app, the company has set the pace for the global development of MaaS. The revolution didn’t start with one tech dream team working through one weekend to create a feasible MVP. The story of MaaS begins from understanding the Finnish telecom revolution, followed by years of cooperation between companies, public authorities, and decision-makers, deregulation, and shared vision.
Take a look at the detailed history of the idea that started a revolution in the mobility industry published by MaaS Global: History of MaaS – How one man’s idea started a revolution in the mobility industry.