Driving Traffic Management Innovation: Fintraffic Leverages Telia Crowd Insights to Propel Finnish Road Traffic Control and Planning into the Future. Telia Crowd Insights, a cutting-edge service harnessing anonymized and aggregated mobile network data to analyze movement patterns, is set to usher in a new era of traffic control and management in Finland. Fintraffic, dedicated to ensuring safe, efficient, and eco-friendly mobility in the country, is poised to benefit from richer and more detailed data for enhancing traffic planning, road maintenance, and investment projects.

Fintraffic’s Mobile Network Data Software Development and Nationwide Rollout Scheduled for 2024

Traffic calculations are conducted across Finland’s state-owned road network spanning approximately 78,000 kilometers. The road network is divided into 15,000 segments and traffic is counted at 3,000 of these segments each year. Roadside calculations take between one to two weeks and are performed either manually or using radar.

Fintraffic and Telia started a research and development project at the end of 2021, with the aim of using mobility data collected from the cellular network to enable more targeted planning of traffic and road maintenance. Following a tender process this year, Telia will continue as Fintraffic’s provider and developer of mobility data.

Telia Crowd Insights data will reduce the need for roadside calculations in two ways. Firstly, the data will be used to determine whether there has been a significant change in traffic volume on a particular segment of road. If there hasn’t been a significant change, there is no need for Fintraffic to perform a roadside calculation. Secondly, whereas previously it was necessary for Fintraffic to perform two roadside calculations at different times of year on each segment to determine the seasonal variation pattern, this pattern will now be revealed by Telia Crowd Insights data.

Read whole story on teliacompany.com

Photo is from the same article.